Tyler T. Tysdal has seen a lot of business people succeed in the realm of professional sports. There are a lot of aspects of pro sports that offer lucrative returns. One such example of this is the U.S. Open.
One of the four prestigious Grand Slam tourneys of tennis, the U.S. Open is the last to be played in the year and is held in New York City. Now, each Grand Slam indeed has its own share of glitz and glamor, with Wimbledon being the true classic, the U.S. Open has been more geared toward business success. From American marketing practices to a more boisterous crowd to wall-to-wall advertisements, one can see just how much exposure a business can get in the U.S. Open.
Unlike most other tennis tournaments, when players step onto a U.S. Open court, they transcend being world-ranked tennis players and enter the realm of brand ambassadors. Huge logos of Nike, Adidas, and other brands can be seen embroidered on their apparel and footwear. And unlike in Wimbledon, the U.S. Open allows players to wear brightly colored designs, giving way to what can be seen as fashion, ultimately leading to higher sales in branded apparel.
It’s true. The U.S. Open, much like the Super Bowl, and many of America’s biggest sporting events are paradise in the eyes of sponsors and entrepreneurs, notes Tyler T. Tysdal.
Tyler T. Tysdal is the founder of TIVIS Capital, a private equity fund primarily focused on healthcare and media & entertainment and secondarily on real estate and construction services. His family founded sportakid.org, a donation drive for sports equipment. For more articles like this, visit this page.
Tyler T. Tysdal 