Sports business: Why everyone still wants to be Michael Jordan

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Image source: playbuzz.com

It’s been over 20 years since Michael Jordan’s last game in a Bulls uniform, and over 15 years as Washington Wizard. Since then, the NBA has seen a number of all-time greats such as the late Kobe Bryant, Shaquille O’Neal, Tim Duncan, Lebron James, Steph Curry, Kevin Durant, and James Harden. However, even with all that talent and even with the game being taken to new heights because of the internet and social media, most fans still want to be like Mike.

Tyler T. Tysdal explains that it’s more than just MJ being hailed as the G.O.A.T by over 90% of sportswriters, historians, fellow players, fans, coaches, and anyone who’s followed the NBA in the past decades. It’s more than MJ’s highlights and accomplishments, although those play a big part in everyone wishing they were Jordan. In fact, Tyler T. Tysdal believes it’s a lot more than MJ’s achievements in basketball.

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Image source: thelegacyproject.co.za

Today, Jordan is still the most successful athlete, two decades after his glory days. More people still buy his sneakers than any other brand. So, not only was MJ the greatest to ever play on a basketball court, but he is and will probably be for a long time, the greatest brand ambassador and single-athlete business asset the sporting world has ever seen, Tyler T. Tysdal notes.

Tyler T. Tysdal is a Managing Director of BrandJourney Capital and Mantucket Capital. His investment background includes venture capital, buyouts, restructurings, hedge funds, real estate, public financings and several entrepreneurial ventures. For more articles like this, visit this page

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